Whitehorse

small sample sale and party sunday the 6th of July

2008-07-05T21:55:00.000-07:00

Come get Whitehorse stuff tomorrow, I'm selling some samples cheap Plus, it's gonna be really fun.

goes from 3-10pm.

performing
CIRCUS MINOR
THE SUPERSONIC JETS
and
RESTAURANT

RICH KOEHLAR Spinning Records !!!!

COME DOWN

Elle girl, Japan and Joyrich

2008-05-22T14:18:00.000-07:00

Yesterday Emily and I and our stylist, Cassandra, went to one of our favorite stores, Joyrich on Melrose, to meet some editors of Elle Girl Japan. They were in town shooting street style for the magazine and their website so they wanted to meet us and take some pictures. It was a blast! We also got to talk to the owner at Joyrich about putting Whitehorse in the window, he's awesome they have such great product in their store I wanted to buy everything. We drove in Cassandras rental car- a sebring convertible- which is extremely tourist, and we drove around in the Los Angeles heat with the dogs Stella and Havana. Cassandra is wearing a shirt from our new fall line!

Coachella style

2008-05-22T14:11:00.000-07:00

We love Coachella because it means dressing up in anything you like and watching really great live music with all your friends. We sang, we danced, we ran through fields. We kicked up dust and traveled in the RV to the most stylish parties in Palm Springs. It was so exciting to see all the great fashion choices people made... I personally love the Coachella blog on www.style.com. It was hard to leave, we wanted to Hula hoop forever. We saw lots of girls in Whitehorse (mostly the open back Indian tank which I'm wearing in these pictures!) We ran into one of our favorite photographer Whitehorse fans, Bronques, and he did a shoot of everyone in their Whitehorse pins next to a donkey... Coachella is amazing, you can take so many style risks and everyone loves you for it.

Fall in love with the american dream

2008-04-09T14:11:00.000-07:00

Beautiful pictures in a magazine can make you feel magical, spirited effortlessly away into a world as luscious as the images. Yet behind those pretty pictures lies a land where the fun comes with hours of hard work! Grueling schedule aside, we always have a great time on our shoots, and Whitehorse Fall 08 was no exception. Our fantastic crew included the light, space, and color wizard, photographer Sinisha, our beautiful, crafty queen of instant accessories, stylist, Cassandra Kellogg, and three wonderful models. Erin (the definitely far, far from dumb blonde) is a great friend of ours, always ready to dress up in our gear. Emily and I have known Alex (never a dull moment) since high school. You may recognize him from ads for Target, Puma, and many more. You'll see him again soon, pulling on jeans for Levi. Samantha, just 17, (she was so excited to learn styling tips from the team) radiates beauty. We couldn't stop hugging her - she's SO sweet! Everyone jumped in, hauling gear, climbing banks, and gathering props. We wrapped the shoot tired, but laughing, as warm Santa Ana winds blew and the moon rose high over Malibu.

I hope you enjoy the pictures. We certainly do. Our title, "The American Dream," represents many aspects of our company.
At school, Emily and I both dreamed of having our own clothing line. Moving to LA, we found inspiration and power in the energy of all the dreams that drive the city. We found our partner, too, in Jimmy, someone who
lives his own entrepreneurial dream. Living in America, we have the chance to stand for the ideas we believe in. Our clothes are about peace and love because we want fashion to represent not just style but a way of life. From cheerleaders to radicals, rebels to preppies, elitists to hippies, nerds to beauty queens, we are America. The magic of the pictures lies in the mix – and the long hours of work together
to make it sparkle!

the american dream, fall 2008

2008-04-09T13:27:00.001-07:00

SEE OUR BEAUTIFUL SHOOT BY FOLLOWING THIS LINK

LINK TO PHOTO SHOOT

The link must be viewed in safari or internet explorer

World Fringe

2008-04-09T13:08:00.000-07:00

As you may have heard, Whitehorse was chosen to be a part of the New High Mart this month! The theme is ethnic, bohemian. Of course we wanted to do it! The opening was great fun, we ran into our friend Devendra there, he bought a ton of shirts, even ones I've already given him in different colors! Oh I could kiss him- it helps that he's SO cute.

http://www.newhighmart.com/

http://www.devendrabanhart.com/

Whitehorse loves Devendra!

X large

2008-02-25T12:45:00.000-08:00

X large store in Taiwan posted these pics on their blog!
http://www.xlarge.com.tw

They're super cute, take a look.

Summer line in Vegas

2008-02-21T12:35:00.001-08:00

We arrived home from Vegas in a big suburban late Friday night. Dressed in giant XXL Mexican blanket style sweatshirts that we aquired along the way (via Desert gas station) we sleepily unloaded the hula hoops and suitcases. It feels like valentines day has lasted for 2 weeks as we have been celebrating it Whitehorse style for about that long. We handed out heart bags and candy and fell in love with new lines and new people. The showroom was there and I love seeing all of them, especially michael Cohen and Ainsley. Trevor and I stood on chairs in the booth staring out at the Project show on the last day. It was a quiet show- maybe it was too cold for people, the winds blew crazy in Vegas while we were there. Jimmy took us all out to dinner and it was a dream to sit with everybody involved, a dream to see what we had created and what talented people were involved now. To think, it all started with Emily and I sitting on her bed in the tree house saying "I wish T shirts were just about love and fun graphics" we've come a long way since then. We are lucky girls, and we've worked hard to get here.

Our good friend who has a great, famous blog was their snapping pictures of the Whitehorse girls. He's truly amazing. I love him.

Here is a pic from last year in Vegas

Behind the scenes

2008-02-04T15:58:00.000-08:00

Shooting a catalogue!

Im heart broken because I fell in love with you

2008-02-04T15:40:00.000-08:00

We shot our catalogue for summer! It was about 25 degrees out!! Imagine that when you go through the pictures... Erin and Brenda modeled for us it was amazing. Ashley Haber (one of our best friends and AMAZING photographer asleywas@gmail.com) shot the high fashion version so I had to make do with Jimmy's camera shooting the "Urban Gypsy" Whitehorse tees. We woke up at 5:30 am to drive out in Ashley's RV. Ashley shot for Cassandras portfolio, she is the best stylist I've ever met. (flamingocass@gmail.com) I cant believe how many talented friends we have. It's like a little production company on wheels.

check out the behind the scenes in the next blog.

Daily Candy

2008-01-30T14:32:00.004-08:00

Check out what Daily Candy had to say about Whitehorse! Wow are those women good with words.

The Kitson Window

2008-01-30T13:39:00.001-08:00

As some of you may know, we have the Kitson window this month. It looks great, with a hippie hitch hiker theme. Stop by to look for yourself!! Kitson is the first store to launch our clothing, this is a huge honor for us. To get the window? Unreal.

Summer. I cant wait.

2008-01-30T13:25:00.000-08:00

We are so excited about our summer/fall 1 line. It is just what we hoped it would be!

The rain came to Los Angeles for 5 days straight. We sat in the doorway listening and watching as it flooded the streets. LA isn't built for rain, but it looks spectacular when it happens. Kelsey and Brenda put on the Whitehorse hoodies after dinner and ran around splashing puddles. I love winter, there is something so romantic about the air. Although I must admit, we cannot wait for summer... fresh lemonade, Hollywood Forever Graveyard movie screenings, driving with the top down, sleeping outside at night, lying on the beach in Malibu with big sun hats and a box of Capri Suns, summer flings and maybe a boat ride out to Catalina. I want to pack my Whitehorse tanks and go camping in the mountains, we miss you warm weather!

Los Angeles D&A, Spring 2008

2008-01-30T13:18:00.000-08:00

Trevor, our New York sales rep, is ridiculously good. Our first show with Michael Cohen was incredible and SO much fun.

New York Coterie

2008-01-30T13:12:00.000-08:00

We got into Coterie at the very last minute and Jimmy, Emily and I jumped on a red eye. We stayed in an apartment looking out over the whole city. Coterie was huge, scary, filled with tons of famous brands and new people. But it was a great show and we found the perfect placement for our stuff- Michal Cohen's showroom. We are so excited to be a part of his team, we just love them!

Launch of Whitehorse, Las Vegas Spring 2007

2008-01-30T12:24:00.000-08:00

When we decided to launch at the independent United trade show in Las Vegas we were nervous. We didn't know what to expect. We drove through Nevada, windows down and watched the city lights as they rolled out before us. To our amazement Whitehorse turned out to be just what we had dreamed, and the reaction to the clothing was eexactly what we had hoped for.

The girls of Whitehorse

2008-01-30T12:20:00.002-08:00