Yesterday Emily and I and our stylist, Cassandra, went to one of our favorite stores, Joyrich on Melrose, to meet some editors of Elle Girl Japan. They were in town shooting street style for the magazine and their website so they wanted to meet us and take some pictures. It was a blast! We also got to talk to the owner at Joyrich about putting Whitehorse in the window, he's awesome they have such great product in their store I wanted to buy everything. We drove in Cassandras rental car- a sebring convertible- which is extremely tourist, and we drove around in the Los Angeles heat with the dogs Stella and Havana. Cassandra is wearing a shirt from our new fall line!
We love Coachella because it means dressing up in anything you like and watching really great live music with all your friends. We sang, we danced, we ran through fields. We kicked up dust and traveled in the RV to the most stylish parties in Palm Springs. It was so exciting to see all the great fashion choices people made... I personally love the Coachella blog on www.style.com. It was hard to leave, we wanted to Hula hoop forever. We saw lots of girls in Whitehorse (mostly the open back Indian tank which I'm wearing in these pictures!) We ran into one of our favorite photographer Whitehorse fans, Bronques, and he did a shoot of everyone in their Whitehorse pins next to a donkey... Coachella is amazing, you can take so many style risks and everyone loves you for it.
Beautiful pictures in a magazine can make you feel magical, spirited effortlessly away into a world as luscious as the images. Yet behind those pretty pictures lies a land where the fun comes with hours of hard work! Grueling schedule aside, we always have a great time on our shoots, and Whitehorse Fall 08 was no exception. Our fantastic crew included the light, space, and color wizard, photographer Sinisha, our beautiful, crafty queen of instant accessories, stylist, Cassandra Kellogg, and three wonderful models. Erin (the definitely far, far from dumb blonde) is a great friend of ours, always ready to dress up in our gear. Emily and I have known Alex (never a dull moment) since high school. You may recognize him from ads for Target, Puma, and many more. You'll see him again soon, pulling on jeans for Levi. Samantha, just 17, (she was so excited to learn styling tips from the team) radiates beauty. We couldn't stop hugging her - she's SO sweet! Everyone jumped in, hauling gear, climbing banks, and gathering props. We wrapped the shoot tired, but laughing, as warm Santa Ana winds blew and the moon rose high over Malibu.
I hope you enjoy the pictures. We certainly do. Our title, "The American Dream," represents many aspects of our company. At school, Emily and I both dreamed of having our own clothing line. Moving to LA, we found inspiration and power in the energy of all the dreams that drive the city. We found our partner, too, in Jimmy, someone who lives his own entrepreneurial dream. Living in America, we have the chance to stand for the ideas we believe in. Our clothes are about peace and love because we want fashion to represent not just style but a way of life. From cheerleaders to radicals, rebels to preppies, elitists to hippies, nerds to beauty queens, we are America. The magic of the pictures lies in the mix – and the long hours of work together to make it sparkle!
As you may have heard, Whitehorse was chosen to be a part of the New High Mart this month! The theme is ethnic, bohemian. Of course we wanted to do it! The opening was great fun, we ran into our friend Devendra there, he bought a ton of shirts, even ones I've already given him in different colors! Oh I could kiss him- it helps that he's SO cute.